How to Repost a Reel on Instagram (Posts, Stories, Reels) 2024

Learn the best practices for reposting on Instagram, focusing on Reels, to effectively engage your audience. Whether you're a brand or individual, discover valuable insights and guidance to expand your influence and showcase user-generated content.


In today's social media era, Instagram has become a vital platform for both brands and individuals to showcase themselves. However, reposting content effectively on Instagram has become a focal point for many users. This article delves into the best practices for reposting on Instagram, particularly when it comes to Reels. We will provide valuable insights and guidance from the perspectives of both individual and brand users, covering methods, considerations, and the impact on engagement. Whether you're a brand aiming for efficient reposting or an individual seeking to expand your influence, this article will offer you valuable insights and guidance.

How to Repost a Reel on Instagram

Reposting a Reel on Instagram allows you to share engaging content with your audience. Whether you want to extend the reach of your existing content or share reels from customers and partners, here's how you can do it:

Find the Reel


Find the Reel

Start by locating the Reel you want to repost on Instagram. You can repost a public Reel from any account.


Share to Your Story

Open the full-view Reel of the profile that caught your interest.

Tap on the paper airplane symbol on the Reel.

A pop-up menu will give you the option to post the Reel in your Instagram Story.

Edit the Reel and add it to your Instagram Story.

Share to Your Story
Repost as a Feed Post


Repost as a Feed Post

Download a repost app as Instagram doesn't allow reposting Reels in-app.

Copy the link to the Reel you want to repost.

Paste the link into the reposting app.

Customize the caption and attribution settings. Always credit the original creator.

Repost the Reel to your Instagram feed.


Repost as Your Reel

If you want to repost an Instagram Reel as your own, the process is the same as above. However, when reposting it as your own, you don’t include the attribution or credit label. Some reposting apps allow you to remove this, so simply select that option and follow the same steps as mentioned above.

Repost as Your Reel

Best Practices for Incorporating Reposting into Your Instagram Strategy

Reposting on Instagram can be a powerful tool in your content strategy, helping you engage with your audience, showcase user-generated content, and humanize your brand. Here are some best practices to consider when incorporating reposting into your Instagram strategy:

Monitor Brand Mentions, Hashtags, and Tags

Keep track of when your brand is mentioned or tagged in posts or stories. This allows you to engage with your audience and discover user-generated content that you can repost.

Share User-Generated Content from Events

Events, meetups, and industry talks provide opportunities for people to tag your brand in their content. Reposting this content not only showcases your brand but also highlights the people behind your organization.

Request Permission to Repost

Before reposting content, always ask for permission from the original poster. This shows respect for their work and helps you avoid potential copyright issues.

Add Value to Reposted Content

When reposting, consider adding value to the original content. This could include adding captions, emojis, or relevant hashtags to increase engagement and reach.

Give Credit to the Original Creator

Always give credit to the original creator when reposting their content. This can be done in the caption or by tagging them in the post.

Use Reposting Apps Wisely

If you use a reposting app, make sure to choose one that allows you to easily give credit to the original creator and follow Instagram's guidelines on reposting.

Engage with Your Community

Reposting user-generated content is a great way to engage with your community. Respond to comments on reposted content and use it as an opportunity to start conversations with your audience.

Be Consistent

Incorporating reposting into your Instagram strategy requires consistency. Regularly reposting user-generated content can help you maintain an active presence on the platform and build a loyal following.

Wrapping Up

In conclusion, reposting on Instagram, especially with Reels, can significantly enhance your content strategy. By monitoring brand mentions, sharing user-generated content, and engaging with your community, you can humanize your brand and build a loyal following. Remember to always give credit to the original creators and use reposting apps wisely. Incorporating these best practices into your Instagram strategy can help you maximize engagement and reach on the platform.