The Best Time to Post on TikTok [2024]

TikTok has over 1 billion active users worldwide and has completely changed the rules of short-form videos, with most marketers vying for more exposure on the platform.

TikTok does a great job serving users a highly personalized mix of content on the app’s main interface, the For You page. But videos suggested on the For You page are usually no older than a couple of days.

Therefore， it's crucial to know the best time to post on TikTok. For optimal results, you'll need to post when your audience is most likely to be scrolling through TikTok. In other words, finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online.

If you find the best time to post on TikTok, stick to them; it ensures that your creative videos grab as many eyeballs as possible.

According to marketers around the globe, the best time to post on TikTok is 10 to 11.50 am, 2.30 to 4 pm, and 6:30 to 9:30 pm, somewhere between Tuesdays and Thursdays.

However, this templatized time does not work for all brands because of the variation in their target audience.

Reaching a wide audience on TikTok isn't just about when you post. How often you post can also affect how your content is distributed on the platform. To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.

In this blog, you will find the best time to post on TikTok, based on a study conducted on over 60,000+ TikTok accounts spanning various industries. But if that time doesn’t suit you, we've also outlined a reliable process for discovering your own best time to post on TikTok.

1.What is the best time to post on TikTok？

It may sound somewhat surprising, but we've found that there isn't a single "best time" to post on TikTok. And it's not just TikTok. If you were to ask about the best time to post on Twitter or Instagram, we wouldn't have a definitive answer either. Of course, this doesn't mean we're speaking incoherently; what we mean is that there are multiple optimal posting times.

Without a universally defined best time, what we can offer is the notion of relative best posting times, approached through different methods or dimensions applicable to all social media platforms.

Given that no brand or influencer on TikTok has the same target audience, and each audience's browsing preferences on the platform vary, depending on factors such as country/region, different professions, and working hours.

After much comparison and research, here are some pointers, categorized in different ways, for you to consider when choosing the best time to post on TikTok:

1） The best times to post on TikTok each day of the week

#1 Best time to post on TikTok on Mondays

According to research, the best times to post on Monday are 6 am, 10 am and 10 pm. This could be the case as people tend to open their TikTok and browse before leaving or while commuting to work, school or college. The 10 pm time slot reflects the fact that people prefer to relax in the evening with some light entertainment to end a hard day.

#2 Best time to post on TikTok on Tuesdays

The best times to post on TikTok on Tuesdays are 2 a.m., 4 a.m. and 9 a.m. This shows that people check their social media platforms late at night and early in the morning, these times are connected to the best times to post on Mondays and it looks like fewer people are sleeping this night. Tuesday is considered one of the best days to post on TikTok.

#3 Best times to post on TikTok on Wednesdays

The best times to post on TikTok on Wednesdays are 7 am, 8 am and 11 pm. The early morning hours are the best time to post on TikTok because people tend to be refreshed and ready to start the day with these short videos.
If you post video content on TikTok during this time, you can appeal to whichever viewers are at work or before school, and then catch their eye again before bedtime - causing them to click to increase video exposure.

#4 Best time to post on TikTok on Thursdays

The best times to post on TikTok on Thursdays are 9am, 12am, and 7pm. If you post around lunchtime on Thursdays, your content may get extra exposure. Many sources recommend scheduling the majority of posts in the early morning, midday, and evening of the week, as the time before lunch is a good time to post, and when people go home in the evening, they also show a high level of activity in the evening. Thursdays are also the most engaged weekdays on TikTok.

#5 Best time to post on TikTok on Friday

The best times to post on TikTok on Fridays are 5 a.m., 1 p.m. and 3 p.m. EST. It seems that as the week progresses, people become more and more active on their TikTok accounts during their lunch hour, which could be due to the monotonous nature of their week or the anticipation of the upcoming weekend.

Engagement was pretty consistent throughout the afternoon, starting with the midday lunch hour, with more engagement in the evening suggesting a drop in viewership on Friday night, when some people may turn to other forms of media, such as streaming. Post on TikTok earlier on Friday when more of your viewers are checking their social media.

However, early evening activity leads to a drop in nightly viewership on the platform late at night, and as a marketer, you need to keep these changing patterns in mind when posting.

#6 Best time to post on TikTok on Saturdays

The best times to post on TikTok on Saturdays are 11 a.m., 7 p.m., and 8 p.m.

TikTok's ratings drop on the weekends, and since many users have begun their weekends off, early morning activity on the platform has disappeared, and people are more likely to be online later in the day or in the evening, so you can make the most of them by scheduling Saturday's posts in the late morning and late evening. capitalize on them.

If you're a restaurant, post your specials more often in the evening so that people planning to go out to eat can see them at the right time, which can increase the probability of customers visiting.

#7 Best time to post on TikTok on Sundays

The best time to post on TikTok on Sundays is 7 a.m., 8 a.m. or 4 p.m. EST.

Scheduling your video content to post early on Sundays will gain the attention of users who like to go to the gym and get together with friends.

Based on the above summary of the best times, you can choose which day to post depending on your situation.
While we've given the best times of the week, you also need to be aware that TikTok provides content to a global audience across many different industries, and while your followers aren't necessarily in the same time zone as you, or aligned with your work and sleep schedules, you'll need to post during the times they're online.

This is not the case for the best time to post on TikTok versus Instagram and LinkedIn. The best times to post on LinkedIn and Instagram are generally 9-5 weekdays and posting on weekends simply doesn't work, largely due to the nature of the audience.

2）Best Times to Post on TikTok by Location

If you have a global audience, take note of when people are most active in multiple time zones and try to calculate the time difference in order to post content when the largest portion of your audience is online.

Here, we've selected a few countries/regions located in different time zones, and these are some of the countries/regions with the most TikTok users:

#1 Best Time to Post on TikTok Germany (in CET)

Monday: 6 a.m., 10 a.m., 10 p.m.
Tuesday: 2 a.m., 4 a.m., 9 a.m.
Wednesday: 7 a.m., 8 a.m., 11 a.m.
Thursday: 9 a.m., 12 p.m., 7 p.m.
Friday: 5 a.m., 1 p.m., 3 p.m.
Saturday: 11 a.m., 7 p.m., 8 p.m.
Sunday: 7 a.m., 8 a.m., 4 p.m.

#2 Best Time to Post on TikTok Australia

Monday: 6 a.m., 10 a.m., 10 p.m.
Tuesday: 2 a.m., 4 a.m., 9 a.m.
Wednesday: 7 a.m., 9 a.m., 11 a.m.
Thursday: 9 a.m., 12 p.m., 7 p.m.
Friday: 5 a.m., 1 p.m., 3 p.m.
Saturday: 11 a.m., 7 p.m., 8 p.m.
Sunday: 7 a.m., 9 a.m., 4 p.m.

3）Best Times to Post on TikTok by Industry

Here are some of the best times to post on TikTok for various industries:

Restaurants: Monday to Thursday, 2 to 5 p.m. in the afternoons.
Schools: Tuesday to Thursday, from 11 a.m. to 3 p.m.
Lawyers: 3 to 9 p.m. from Tuesdays to Thursdays
Real Estate Agents: Tuesday to Thursday at 10 a.m.
Dentists: Thursday to Saturday, 9 to 10 a.m. or 4 to 5 p.m.
Doctors: Monday to Friday, 12 to 1 p.m.
Insurance Agents: Monday to Friday between 9 a.m. to 12 noon

3.How Can You Find Your Best Time to Post on TikTok?

If you're new to TikTok, based on the average best times under the different categories above, you can choose to post at a time that works for your account.

If you've been a TikTok creator for a while, you can access personalized analytics to see when you should post to engage your target audience.
Your audience is (obviously) most likely to interact with your content when they are active in the app, and you should try to align your posting schedule with your audience's activity patterns.

These are the steps for personalized analytics:

Step 1: Switch to a TikTok Pro account

You must convert your basic account to a Pro TikTok account. You will only be able to view the detailed profile analytics needed to measure the best time to post on your TikTok Pro account.

Step 2: Find your hotspots

To find out where your audience lives, go to the Followers tab and scroll down to see Popular Areas.

Step 3: Check when your followers are most active

To find a representation of "Followers Activity," scroll down within the Followers tab. Here you can see how many followers are active on a given day of the week.
Similarly, by looking at your account's weekly and hourly data, you can determine the best time to post on TikTok to increase engagement!

Step 4: Utilize data from high-performance content

Step 5: Create a Spreadsheet for Tracking

Since TikTok only provides you with post-performance data for the past 7 days, you must create a spreadsheet to track all of your content performance.

Here's an example of a tracking spreadsheet for TikTok:

4.Does the best time to post on TikTok matter?

The TikTok algorithm selects videos for the "For You" section based on certain criteria, including user interaction. Videos that get a lot of likes, shares and comments are more likely to appear in the For You section. Optimizing your posting time will increase the chances of your post getting great engagement and appearing in the For You section.

But remember the most important thing:

There is no such thing as a "best time" if you don't create quality content. The "best time" is just a stepping stone to help you get in front of your audience, and after that, retention ultimately depends on the quality of your content, so for you, your focus needs to be on creating compelling content to drive traffic to your site.