Recent discussions about potential TikTok regulations in the United States have led many content creators to explore alternative social media platforms. As uncertainty grows around the app's future, influencers and creators are proactively diversifying their social media presence to maintain their digital communities. Unwilling to lose their digital assets and social communities, these users have turned to Xiaohongshu (also known as Rednote), pushing the app to the top spot on Apple's App Store this Monday.
Many TikTok refugees report that Xiaohongshu's interface feels familiar, noting its similarity to Instagram and Pinterest layouts, making it easy to adapt to the new platform.
What is Xiaohongshu - The Platform Recommended by TikTok Refugees?
Xiaohongshu is a homegrown Chinese social media platform that initially gained popularity in mainland China through beauty posts and product recommendations (known as "种草" in Chinese internet slang). The platform first took off among Chinese entertainment circles through video and photo-sharing posts.
Current Content Landscape
Today, young users on Rednote share a diverse range of content, including:
- Internet memes
- Reaction GIFs
- Lifestyle vlogs
- Hobby-related content
- Video transitions
- Photos and videos that attract follower engagement
- and so on
Monetization and Global Appeal
Similar to TikTok Shop, Rednote offers monetization features for creators. The platform holds a status in China comparable to TikTok's position in the United States. Its users, particularly the younger demographic, are well-versed in trending topics and internet culture.
Community Atmosphere
The platform welcomes users of all ages and nationalities, fostering a notably friendly community atmosphere. Currently, a significant number of TikTok refugees have already found their new home on Xiaohongshu.
How Can TikTok Refugees Master Xiaohongshu? (User Guide)
Step 1: Account Registration
Great news for TikTok refugees - Xiaohongshu is incredibly accessible! There are no regional restrictions on phone numbers for registration. You can easily sign up using your local phone number, and voila - you've created your first Rednote account.
Step 2: Navigation and Finding Your Community
The interface is intuitively designed with four main tabs at the bottom:
- Home: For browsing posts
- Popular: For trending content
- Messages: For notifications and chats
- Profile: For personal content
The top navigation includes:
- Following: Content from users you follow
- Discover: Personalized recommendations based on your interactions
- Location: GPS-based local content
- Search: Find specific content or users
If you 're familiar with TikTok, you'll quickly understand these features, so I won't go into excessive detail.
Content Discovery
Xiaohongshu's recommendation algorithm is exceptional. After browsing a few posts that interest you, your homepage will be tailored to your preferences. Don't like certain content? Simply long-press to provide feedback or select "Not Interested" to refine your feed.
The "Popular" tab features a vertical video feed similar to TikTok, making it instantly familiar to TikTok refugees.
Messages and Profile
- Messages: Shows your likes, saves, follows, comments, DMs, and platform notifications
- Profile: Your personal space where you can:
- View all your published content
- Manage post settings
- Access sharing options
- View your liked and saved content
Step 3: Creating Your First Post
On Xiaohongshu, posts are called "notes." The posting process is similar to TikTok, but with an interesting feature: text-to-image covers. This fantastic tool automatically generates cover images from your text, reducing editing time.
For TikTok refugees who want more detailed instructions, I highly recommend checking out this comprehensive tutorial by Alex Cersosimo
Essential Xiaohongshu Culture Guide for TikTok Refugees
Alternative Names for Xiaohongshu
In Chinese, "Xiaohongshu" sounds similar to "sweet potato" (红薯), leading Chinese users to use the 🍠 emoji or nickname the platform "Xiao Hong Shu" (Little Sweet Potato). This wordplay has influenced the platform's culture, with customer service representatives affectionately calling users "Shu Baobies" ("Sweet Potato Babies"). This is similar to how Americans might use terms like "buddy," "pal," or "bestie" in friendly conversation.
Understanding the Comment Section Culture
Xiaohongshu's comment sections are filled with unique internet slang and memes. Here's a guide to some popular expressions:
Popular Internet Slang
- "Juejuezi" (绝绝子)
- Meaning: Expressing that something is exceptional or amazing
- Example: "This bubble tea is juejuezi!"
- English equivalent: "This is absolutely amazing!" or "This is totally lit!"
- "XX-ren/er" (XX人/er)
- Usage: Adding "ren/er" after words to describe people with specific characteristics
- Examples:
- "8am-ren" (早八人) = "8am class warriors"
- "Social anxiety-ren" (社恐人) = "socially anxious people"
- "YYDS"
- Meaning: "Forever God" - similar to GOAT (Greatest Of All Time)
- Example: "Wang Yibo YYDS!" = "Wang Yibo is the GOAT!"
- "Wuyuzi" (无语子)
- Meaning: Expressing speechlessness or exasperation
- English equivalent: "I can't even..." or "Speechless..."
- "Wo Keyi" (我可以)
- Meaning: Expressing strong approval or interest
- English equivalent: "I'm so down for this!" or "This is totally my thing!"
- "Shangtou" (上头)
- Meaning: Something is addictive or captivating
- English equivalent: "This is addictive" or "I'm hooked"
Tips for TikTok Refugees
- Be mindful of context - these expressions are best used in casual, friendly settings
- Observe how Chinese users employ these phrases before using them yourself
- Avoid overuse - natural integration into conversations is key
- Focus on understanding the cultural context rather than mere imitation
Reaction Images and Memes
The culture of sharing reaction images and memes is prevalent not just on Xiaohongshu but across Chinese social media. This aspect should feel familiar to TikTok refugees who are used to meme culture, and we'll cover this in detail in the next section.
Note: The meme and internet slang culture is constantly evolving, so some expressions might change over time.
Quick Integration Guide for TikTok Refugees — Memes
As a TikTok refugee, mastering the art of memes (or "biaoqingbao" in Chinese) will help you integrate faster into Chinese social platforms. These are similar to reaction GIFs, meme stickers, or image macros in Western social media, but with unique Chinese characteristics. Chinese netizens love communicating through these reaction images, making them an essential part of online conversations.
Here are some popular reaction image collections that TikTok refugees can save and use when chatting with Chinese friends. Trust me, using these appropriately will surprise and impress your Chinese internet friends:
· Empresses in the Palace (Zhen Huan) Series
· Fu Wenpei Series
· Feminist-themed Series
How Can TikTok Refugees Make Money on Xiaohongshu?
Many TikTok refugees are hesitant to leave the platform because TikTok has provided significant income opportunities for many Americans through livestreaming and TikTok Shop. The good news is that Xiaohongshu offers similar monetization features through its "Showcase Window" (橱窗) feature.
Understanding Xiaohongshu's Showcase Window
The Showcase Window is Xiaohongshu's integrated e-commerce feature, similar to TikTok Shop. Here's what TikTok refugees need to know:
Key Features
- Product tagging in posts
- Commission-based earnings
- Direct product linking
- Integrated shopping experience
- Analytics dashboard for sellers
How It Works
- Product Linking: Tag relevant products in your content
- Content Creation: Create engaging posts featuring products
- Commission Earning: Earn commission when followers purchase through your links
- Performance Tracking: Monitor sales and engagement through the platform's analytics
EasyComment Provides More Solutions
How Can TikTok Refugees Quickly Grow Their Xiaohongshu Following?
You can use EasyComment's Reddit Video Downloader to repost trending videos from Reddit to Xiaohongshu. Simply input the Reddit post link, and the Reddit Video Downloader will download the video in lossless quality.
Some TikTok refugees have reported gaining 500 followers overnight using the Reddit Video Downloader.
EasyComment also offers Xiaohongshu Video Downloader and Image Downloader, which can help with your content reposting work.
What About Your Existing TikTok Followers?
Use EasyComment's TikTok Follower Exporter and TikTok Following List Exporter to instantly export and preserve your existing follower and following data. Then find relevant content creators on Xiaohongshu while waiting for the US ban to be lifted.
More tools can be found in the tabs at the top of the website.
How Should TikTok Refugees Handle the Current Crisis?
As someone who's been through it, I truly understand this anxiety!
Finding More Social Media Platforms
TikTok refugees, remember not to put all your eggs in one basket! Besides TikTok, you can explore:
- Xiaohongshu (an emerging platform)
- Snapchat (where all the young people hang out!)
- Instagram Reels (might seem less trendy to younger folks, but it's stable!)
Diversifying Risks
After this TikTok ban, TikTok refugees should start:
- Posting content simultaneously across multiple platforms
- Guiding followers to your other social media accounts
- Creating your own website or blog (this is the most stable option!)
- Building an email list of your followers
Timely Synchronization and Preservation of Internet Assets
TikTok refugees, this is crucial! EasyComment offers numerous export tools:
- TikTok follower export
- Following list export
- Comment data export
- Direct message history export
Back everything up promptly! Don't wait until it's too late and end up crying over lost data!
Hoping for TikTok's Ban to be Lifted Soon 🙏
- Stay updated with the latest news
- Be ready to restart anytime
Remember! In the internet era, the only constant is change! We must learn to adapt and grow! Stay strong, TikTok refugees! Feel free to share this article with all TikTok refugees who are following Xiaohongshu, so we can face this transformation together and rebuild our unreachable follower base on Xiaohongshu.
